PSA Analysis

http://www.youtube.com/watch?v=tRQipHrkdyU&feature

This PSA is about secondhand smoking. The PSA shows a group of people talking to each other and they are all drinking water. Then it switches to a scene where one of them is smoking. The part where there is one smoker in the group is the most effective because everyone else's facial expression changes as they look at the smoker. There is music playing in the background as if they were at a party. It is effective to show where secondhand smoking happens despite the black blackground. There is no voice script in the PSA, but the people are shown talking amongst themselves. These decisions make the message effective because of it compares something rude to something deadly. As the smoke went into everybody's faces, it showed facts about secondhand smoking. I thought it got the message across well, and the timing of the messages shown and how to show them was effective.